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Valamar Sustainability strategy is part of new sustainable development strategy, it relies on 6 strategic initiatives to reach 2026 targets and position Valamar as sustainability leader among European hospitality companies. It engages our entire value chain – from our suppliers, employees and operations to our guests and destinations. We are committed to the sustainable use of natural resources and to making a positive impact on society and our destinations.
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In order to preserve the natural beauty and the environment where we work and live, we are on a path to decarbonisation. We are continuously improving energy efficiency and circular economy, using renewable energy, and caring for biodiversity. We give special attention to the protection of the Adriatic Sea and engagement with our local food suppliers.
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We actively support the sustainable development of our destinations, our community and society as a whole. We make sure to invest in tourism infrastucture open to all, local culture and sports. We create good places to work and live and we empower our employees.
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In Valamar, we stand for ethical, transparent, and professional leadership and operations on all levels. We value and adhere to international and national ESG standards. We give investors peace of mind when investing in our company.
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"As a tourism company, it is important for Valamar to grow and develop in a way that creates value for stakeholders and makes a positive impact on the environment and society, based on key sustainability principles and sound governance."
"As a tourism company, it is important for Valamar to grow and develop in a way that creates value for stakeholders and makes a positive impact on the environment and society, based on key sustainability principles and sound governance."
Željko Kukurin President and Chief Executive Officer
