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Valamar implements sustainability initiatives in the destinations where it operates, focusing on the responsible use of resources, reducing environmental impacts, and contributing to the well-being of employees and local communities. These initiatives are carried out in collaboration with guests, employees, suppliers, shareholders, and local communities.
Valamar uses 100% renewable electricity as part of its efforts to reduce the climate impact of its operations. We are working to increase solar electricity generation. In the destinations where we operate, we plant and care for more than 80,000 trees, which contribute to biodiversity and absorb CO2 emissions.
The valuable natural resources of the Adriatic Sea and the coastal areas where we live are home to Valamar’s hotels, resorts and campsites. We regularly monitor seawater quality in our destinations through microbiological and other analyses, and implement activities aimed at preserving the cleanliness of the sea and coastal environment. Through responsible procurement, cooperation with local producers and fishermen, and our partnership with WWF Adria, we work towards the responsible use of resources and the preservation of natural assets.
It is our responsibility to continue to reduce, reuse and recycle water & waste. Initiatives such as waste separation and single-use plastics reduction, waste water reuse, lowering water use and others will help us stay above the EU average.
Service excellence and quality is the key to our long-term success, and this is why at Valamar employees come first as the main driver of guest satisfaction and loyalty. We are hiring and retaining local employees, aligning salaries to EU levels and providing numerous education & training opportunities for personal and professional growth.
By investing in infrastructure, local culture and sports we are creating better guest experiences and quality of life for local communities in our destinations. Education is key for our shared future and it is our responsibility to support it.
The efforts we dedicate to sustainability are acknowledged by respected professional organizations and their certifications that are global symbols of quality. In order to have a greater positive impact on the environment and destinations, Valamar is engaging and motivating its strategic suppliers to make a transition towards sustainable business practices.
Decarbonisation of Scope 1 and 2 emissions (75% reduction in emissions per occupied accommodation unit by the end of 2026 compared to 2015) 2025 achievement: 67% reduction in emissions per occupied accommodation unit compared to 2015.
15% of solar electricity generated at Valamar properties and through long-term partnerships with E.ON. 2025 achievement: 6% of solar electricity generated at Valamar properties and through partnerships.
Highest sea water quality in our destinations 2025 achievement: Excellent seawater quality at more than 95% of monitoring sites. Read more
Reforestation and 80,000 trees program management 2025 achievement: 81,588 trees.
Waste recycling rate better than EU average 2025 achievement: 60% of total waste recycled.
Low water withdrawal intensity (0.55 m³/occ. room) 2025 achievement: 0.66 m³ per occupied room.
Zero single-use plastics 2025 achievement: Single-use plastic use reduced to a minimum.
Domestic employees share 70% 2025 achievement: 73%
Local food share 80% 2025 achievement: 78%
EUR 50 million invested in ESG 2025 achievement: Between 2022 and 2025, Valamar invested a total of €54 million in ESG initiatives.
Responsible suppliers' value share 80% 2025 achievement: 80% of suppliers met Valamar’s responsible business criteria.
100% of properties with sustainability certificates 2025 achievement: 100% of Valamar properties held at least one valid sustainability certificate.
Our ESG management system aggregates validated ESG data from our owned and managed properties and operations on a modern digital platform and compares them to the defined, aggregated targets.
