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Valamar turns waste into wonder

Our compositing story

At Valamar, we understand the pivotal role sustainability plays in shaping the future of hospitality. Embracing sustainable practices such as composting is no longer just an option – it's a necessity.

As a leader in the Croatian tourism industry, we recognise the importance of integrating eco-friendly initiatives into our operations and composting stands as a cornerstone of our commitment to environmental stewardship. It's not just about reducing waste; it's about transforming leftovers into something valuable.

Digging deep into waste

A tale of rot and renewal

So, how exactly does composting work in the world of hospitality? This sustainable solution manages organic waste generated by hotels, restaurants and other establishments by collecting organic materials such as food scraps, coffee grounds and landscaping trimmings. These materials are then transferred to composting facilities or on-site composting systems, where they undergo decomposition through the action of microorganisms like bacteria, fungi and worms.

During this process, organic matter breaks down into nutrient-rich compost, a valuable soil amendment used to enrich gardens, landscapes and agricultural fields. Composting requires properly managing factors such as moisture, aeration and temperature to ensure optimal decomposition and the production of high-quality compost.

Giving back to the earth

Soil’s superfood

Composting…

  • Enhances soil vitality by incorporating organic matter, boosting nutrient levels and cultivating diverse microbial communities.
  • Facilitates water conservation by heightening the soil’s moisture retention capacity, and in that way reducing irrigation needs.
  • Mitigates soil erosion through decreased compaction and runoff, preserving valuable topsoil layers.
  • Decreases dependency on synthetic fertilisers and pesticides, promoting sustainable agricultural practices.
  • Stimulates plant growth and elevates crop yields, contributing to agricultural productivity.
  • Bolsters water quality by purifying stormwater and curbing nutrient and sediment runoff, safeguarding aquatic ecosystems.
  • Revitalises degraded soil conditions and rehabilitates land affected by overuse or contamination, promoting ecological restoration efforts.

Cultivating a greener future

Nature’s recycling system

Composting is more than just a method of waste management – it's a powerful tool for reducing our environmental footprint. There are a myriad of reasons why composting holds such significance in the realm of hospitality.

Waste reduction

Composting diverts organic waste from landfills to reduce overall waste volume.

Cost savings

Composting programs can lead to reduced waste disposal costs and potential revenue generation. Food scraps are one of the largest and heaviest portions of the waste stream and their recovery is increasingly cost-effective.

Resource conservation

Composting creates nutrient-rich compost, conserving resources like water and energy while promoting soil health and plant growth.

Enhanced guest experience

Composting demonstrates environmental responsibility, appealing to eco-conscious guests and a better brand reputation.

Employee engagement

Involving staff in composting initiatives fosters a sense of environmental stewardship and teamwork within the workplace.

Community engagement

Composting initiatives contribute to community sustainability efforts and cultivate positive relationships with local residents and businesses.

Educational opportunities

Composting programmes provide educational opportunities for staff and guests and raise awareness about environmental sustainability.

Improved landscapes

Compost can enrich landscapes and gardens to upgrade the aesthetic appeal of hotels, camps and restaurants.

Long-term sustainability

By prioritising composting, hospitality businesses demonstrate a commitment to long-term sustainability and contribute to a healthier planet for future generations.

Since 2015, Valamar has invested around 80 million euros in sustainable practices and key investments related to socially responsible projects, developing destinations, renewable energy sources, employees and public tourist infrastructure.

Valamar's green team is making a difference

At Valamar, we are dedicated to integrating composting into our operations as part of our broader sustainability strategy. Through eco-friendly initiatives and programmes, we strive to minimise our environmental footprint, enhance guest experiences and contribute to the well-being of the communities in which we operate.

Valamar stats (in tonnes)
Biowaste composted at Valamar Riviera: 347 tonnes

Waste separated for recycling:

3958
2018
4622
2019
1915
2020
3979
2021
4457
2022
5898
2023

Share of separated waste:

44.04
2018
47.53
2019
48.72
2020
46.39
2021
46.34
2022
53.10
2023

Mixed municipal waste:

4292
2016
5117
2017
5029
2018
5102
2019
2016
2020
4598
2021
2161
2022
5210
2023

Total waste produced:

7195
2016
9412
2017
8987
2018
9725
2019
3931
2020
8577
2021
9618
2022
11108
2023

Sow, grow, compost

Cultivating change one bin at a time

Over the past year, we achieved a commendable 53% share of selective waste, yet we recognise the ongoing opportunity for improvement. Our aim? To annually increase this percentage, leveraging not just awareness campaigns but strategic investments in infrastructure and initiatives.

From food scraps to soil

347 tonnes of biowaste composted

Participating in the pilot project “Reduce food waste, cook for your guests,” spearheaded by the Environmental Protection and Energy Efficiency Fund, exemplifies our proactive approach. Through this initiative, we rigorously tested various composting devices across our hotels and camps, diverting biowaste from landfills to be repurposed as valuable resources.

In the past year alone, we composted an impressive 437 tonnes of biowaste, harnessing its potential to enrich the landscapes of our resorts, hotels and camps. Every coffee ground and banana peel contributes to our sustainability mission, nourishing our surroundings and fostering a greener, healthier environment.

By 2025, we plan to completely transition to renewable energy sources and further invest in the sustainable development of tourism that contributes to the calibre of our products and services, employee satisfaction, local suppliers and the quality of life in our destinations

Ivana Budin Arhanić

By 2025, we plan to completely transition to renewable energy sources and further invest in the sustainable development of tourism that contributes to the calibre of our products and services, employee satisfaction, local suppliers and the quality of life in our destinations

Ivana Budin Arhanić Ivana Budin Arhanić a member of the Valamar Management Board

Waste warriors

Leading the charge for a sustainable tomorrow

In the fast-paced world of hospitality, composting emerges as a vital tool for reducing waste. By embracing this practice, we are demonstrating environmental leadership and reaping tangible benefits. Prioritising composting as part of our comprehensive sustainability strategy plays a key role in driving positive environmental change. It is yet another positive step towards shaping a more sustainable future for the hospitality industry.

Looking ahead, Valamar remains steadfast in implementing the best practices to minimise biowaste. Our vision is to position Valamar as a leader in sustainable hospitality, setting a benchmark for excellence in the hospitality industry. What lies ahead on our journey is a greener, more sustainable tomorrow.